Website design, online marketing, email campaigns, internal tools and game design.Visit the website
Halfbrick is a successful games company based in Brisbane, who has developed hugely popular mobile games such as Fruit Ninja and Jetpack Joyride.
As part of the marketing team since 2012, I have been responsible for creating and running all of our public websites, seen by over 1 million visitors each month.
Improvements to Halfbrick's websites have helped traffic and conversions grow significantly since I joined.
I also helped support the release of a dozen new games to multiple platforms (Android, iOS, Amazon, Xbox One) and run numerous campaigns for game update and events.
The previous Halfbrick website was a simple, non-responsive WordPress blog. Our audience mainly visits via mobile, so it was crucial that the site adapt to any device size and load quickly.
The site also needed to adapt to changing marketing goals and new game content.
I rebuilt the Wordpress site using a responsive grid and adaptive layout.
Visitors spent more time on the site and the initial load time reduced from over 10 seconds down to 1.5 seconds.
Each game Halfbrick releases also requires a promotional website. I have designed websites for all games we've released since 2012.
For each site, I prepared a brief and mockups for the game team's feedback. I then collaborated with the game team to create the visual design, content, responsive website and related collateral. All sites are hosted on dedicated server on AWS.
Click on an icon to view the website for that game.
The development teams at Halfbrick needed custom dashboards to track their project's progress. While working at Halfbrick, I built a number of dashboards to fulfill the team's requirements, including the ones below.
These dashboards are designed to be displayed fullscreen on a wall-mounted TV and viewed from a distance, so I used a dark background for less distracting glow.
This calendar was made for the producers to keep track of upcoming release dates.
Releases can be edited, moved and removed directly on the calendar or via an Excel spreadsheet where the data is stored (some producers preferred this).
Each day, a cron job compares the current calendar with yesterdays and sends out an email digest of all the changes.
This dashboard gives an overview of the bugs in the current software project. It displays the history of bugs filed and filters bugs by their type, priority and assigned team member. The data is pulled from TestTrack via a Python backend and periodically updates.
There's 8-10 different projects running at any one time, which all use this dashboard.
This dashboard tracks how the team is progressing through its current 2 week sprint.
The data is pulled daily from the sprint's Trello board. Each task on the board has an number of hours assigned to it. When tasks are completed, the dashboard shows the remaining hours required to complete the sprint.
Filters allow you to view Code, Art and Design as separate burndown charts.
In 2014, I was asked to investigate refreshing the Halfbrick logo.
A limitation with the existing logo was it can only be displayed on a white or black background. We needed it to work with all of Halfbrick games, whose brandings are very colourful.
In the version above, the wordmark conveys the character of the brand without the 'brick' icon and works on any coloured background to tie in with the game's branding.
Halfbrick didn't end up adopting the new logo, but it was helpful to explore alternatives.
I made an online mini-game to accompany the release of Colossatron. Mini World Threat was built in HTML5 canvas and uses Firebase for the leaderboard.
The controls are keyboard only. Can you beat 2020 points?
View on desktop to play.